Imarike yoomatshini bekofu yorhwebo yaseMelika ime ekudibaneni kwenkcubeko yekofu edlamkileyo, ukuguquka kwezinto ezikhethwa ngabathengi, kunye nenkqubela phambili yetekhnoloji engayekiyo. Le ngxelo igocagoca kubugocigoci bekamva loshishino, ibonelela ngohlalutyo oluneenkcukacha, imizekelo eyimifanekiso, kunye neembono ezicacileyo kwiintsingiselo eziphambili ezibumba imarike.
1. Uguqulo lweMarike kunye neeMpawu
Uhlalutyo oluneenkcukacha
Ukukhula kwabaqhubi:
·Ukwandisa iCandelo lokuBuka iindwendwe: Ukwanda kweekhefi, iindawo zokutyela, kunye neehotele kuyaqhubeka ukubambaoomatshini bekofu yorhwebo
·Izinto ezikhethwa nguMthengi: Ukukhula kokuqonda ngempilo kunye nomnqweno wokwenza uhlengahlengiso kwiswekile ephantsi, iinketho ezingenazo zobisi, kunye namava ekofu eyenzelwe wena.
Imingeni:
Ukungaqiniseki kwezoQoqosho: Ukuguquguquka kwezoqoqosho kunokuba nefuthe kwinkcitho enokuvela, okuchaphazela ikhefi kunye nemisebenzi yokutyela.
·Uxinzelelo lozinzo: Iinkxalabo zokusingqongileyo zifuna ukuba abavelisi bamkele iindlela zokuhlaza.
Uhlalutyo lwemeko
IStarbucks, ikhonkco lekofu eliphambili, lityale imali eninzi kulooomatshini be-espresso abazenzekelayoukuba ayipheleli nje ekufezekiseni imveliso kodwa ikwabonelela ngoluhlu olubanzi lweziselo ezenziwe ngokwezifiso, ukulungiselela ukhetho olwahlukeneyo lwabathengi.
2.Consumer Demand Evolution
Uhlalutyo oluneenkcukacha
Abathengi namhlanje bafuna okungakumbi kunekomityi nje yekofu; bafuna amava. Oku kukhokelele ekunyukeni kwenkcubeko yekofu ye-wave yesithathu, igxininisa umgangatho, ukuzinza, kunye nobugcisa.
Uhlalutyo lwemeko
I-Blue Bottle Coffee, eyaziwa ngeenkqubo zayo zokwenziwa ngobunono kunye nokuzinikela ekufumaneni iimbotyi ezikumgangatho ophezulu, ibonisa indlela abathengi abajonga ngayo ukunyaniseka kunye neeprofayili zencasa ekuyilweni ngayo imarike. Impumelelo yayo igxininisa ukubaluleka kokubonelela ngamava ekofu ekhethekileyo, eyenzelwe wena.
3.Utshintsho lweTekhnoloji
Uhlalutyo oluneenkcukacha
·Udibaniso lweloT:Oomatshini bekofu abahlakaniphileiqhagamshelwe kwi-Intanethi yeZinto yenza ukuba kubekwe iliso okude, ukugcinwa kwangaphambili, kunye nokwenza ngokwezifiso ixesha lokwenyani.
I-Precision Brewing: Itekhnoloji efana nolawulo lobushushu be-PID kunye nezikali zokulinganisa idijithali ziqinisekisa ukuhambelana, ikofu ekumgangatho ophezulu kuzo zonke iibrews.
Uhlalutyo lwemeko
UJura, umenzi waseSwitzerland, uye wazisa amaziko ekofu ahlakaniphile axhotyiswe ngesakhono se-loT, evumela abasebenzisi ukuba benze iziselo ngokwezifiso kwii-smartphones zabo kwaye bafumane izilumkiso zokulondoloza. Lo mxube wetekhnoloji kunye nokulula ubhenela kuzo zombini iikhefi kunye neeofisi.
4. Ukukhuselwa kokusiNgqongileyo kokusiNgqongileyo kunye noKusetyenzwa kakuhle kwamandla
Uhlalutyo oluneenkcukacha
Uzinzo ayiselulo ukhetho kodwa luyimfuneko. Abavelisi bayila oomatshini bekofu abaneemotor ezonga amandla, iimpawu zokonga amanzi, kunye nezinto ezinokuphinda zisetyenziswe.
Uhlalutyo lwemeko
Intaba yaseKeurig Green, engumdlali obalaseleyo kwimarike yekofu esebenza enye, iphuhlise i-eco-friendly K-Cup pods ezenziwe ngezinto ezinokuphinda zisetyenziswe kwaye yazisa iipods ezinokuphinda zizaliseke ukunciphisa inkunkuma.
5.Imbonakalo-mhlaba ekhuphisanayo
Imbono ecacileyo
Imakethi yahlulwe kakhulu, kunye neempawu ezisele zikhuphisana ngokukrakra ngokuchasene nabaqalayo. Impumelelo ilele kwindibaniselwano yezinto ezintsha, isidima sophawu, kunye nobuhlakani obucwangcisiweyo.
Uhlalutyo lwemeko
ILa Marzocco, umenzi we-ltalian onelifa lenkulungwane ubudala, igcina indawo yayo yentengiso ngokuqamba izinto ezintsha kunye nesiseko sabathengi abazinikeleyo. Intsebenziswano yayo kunye ne-baristas ephezulu kunye neekhefi kwihlabathi liphela yomeleza imeko yayo njengentengiso yeprimiyamu.
6. Isiphelo kunye neeNgcebiso
Ukuqukumbela
Imakethi yoomatshini bekofu yorhwebo yase-US ilungele ukukhula okubalulekileyo, okuqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi, ukuqhubela phambili kwetekhnoloji, kunye nokugxila okukhulayo kuzinzo. Ukuze uphumelele kulo mhlaba uguqukayo, abavelisi kufuneka bahlale bebadala, batyala imali kwi-R&D, kwaye bakhuthaze intsebenziswano ekhulisa ukhuphiswano lwabo.
Iingcebiso
1. Yamkela i-Innovation: Ngokuqhubekayo ukusungula ukukhawulelana neemfuno zabathengi eziguqukayo, kugxininise kwi-customization, ukulungeleka, kunye nokuzinza.
2. Foster Collaboration: Sebenzisana nabaqhotsa ikofu, iicafe, kunye nabanye abadlali beshishini ukuphuhlisa izisombululo ezilungiselelwe kunye nokwandisa ukufikelela kwimarike.
3. Gxininisa uZinzo: Dibanisa izenzo ezilungele i-eco-friendly kunye nemathiriyeli kuyilo lwemveliso, ukulungelelanisa nezinto ezikhethwa ngabathengi kunye neenjongo zoxanduva loluntu ekuhlaleni.
4. Utyalo-mali kwiNguquko yeDijithali: Sebenzisa i-loT, i-Al, kunye nezinye iitekhnoloji ezivelayo ukuze kuphuculwe ukusebenza, ukunciphisa iindleko, kunye nokuphucula amava omthengi.
Ngokuthobela ezi ngcebiso, abavelisi banokuhamba ngekamva lemarike yomatshini wekhofi wase-US ngokuzithemba kunye nempumelelo.
Ixesha lokuposa: Aug-24-2024
