I-Russia, ngokwesiko ilizwe elilawulwa yiti, libone ukwanda okumangalisayo kokusetyenziswa kwekofu kule minyaka ilishumi idlulileyo. Phakathi kolu tshintsho lwenkcubeko,oomatshini bokuthengisa ikofuzivela njengomdlali obalulekileyo kwimakethi yekofu yelizwe eguquka ngokukhawuleza. Iqhutywa kukutsha kwetekhnoloji, ukutshintsha izinto ezikhethwa ngabathengi, kunye nezinto zoqoqosho, ezi zisombululo zizenzekelayo zilungisa indlela abantu baseRussia abafikelela ngayo kwi-caffeine yabo yemihla ngemihla.
1. Ukukhula kweMarike kunye neMfuno yabaThengi
IsiRashiyaumatshini wekofuimarike iye yafumana ukukhula okuqhumayo, kunye nokuthengiswa kwenyuka nge-44% ngonyaka-ngonyaka kwisiqingatha sokuqala se-2024 ukufikelela kwi-ruble ye-15,9 yeebhiliyoni. Oomatshini bekofu abazenzekelayo, abalawula i-72% yesabelo semali semarike, bagxininisa ukhetho olunamandla lwezisombululo eziphezulu, eziqhutywa lula. Ngelixa oomatshini bokuthontsiza bemveli kunye noomatshini be-capsule bahlala bethandwa, oomatshini bokuthengisa bafumana ukutsala ngenxa yokufikeleleka kwabo kwiindawo zikawonke-wonke ezifana nezikhululo ze-metro, iiofisi, kunye nodederhu lweevenkile. Okuqaphelekayo, oomatshini bekofu yokuthontsiza benza i-24% yentengiso yeeyunithi, ebonisa ukufikeleleka kwabo kunye nokusebenziseka ngokulula.
Imfuno yeoomatshini bokuthengisailungelelaniswa neendlela ezibanzi: abathengi basezidolophini babeka phambili isantya kunye nokwenza ngokwezifiso. I-demographics encinci, ngakumbi kwizixeko ezifana neMoscow kunye neSt.
2. Ukusungula izinto ezintsha zeTekhnoloji kunye noKwamkelwa kweShishini
Abavelisi boomatshini bokuthengisa baseRashiya kunye neempawu zamazwe ngamazwe basebenzisa itekhnoloji ephucukileyo ukuze bahlale bekhuphisana. Ngokomzekelo, iinkqubo zokuthengisa ezihlakaniphile ngoku zibonelela ngokulandela umkhondo we-inventri yexesha langempela, ukuxilongwa okude, kunye neengcebiso zemenyu eziqhutywa yi-AI ezisekelwe kwizinto ezikhethwa ngumsebenzisi. Iimveliso ezifana neLavazza kunye ne-LE Vending, abathathi-nxaxheba abakhutheleyo kwimiboniso efana neVendExpo, oomatshini bokubonisa abakwazi ukwenza i-espresso ye-barista-style, i-cappuccino, kunye neziselo ezikhethekileyo-uhluke kakhulu kwiimodeli zangaphambili ezilinganiselwe kwikofu emnyama esisiseko.
Ngaphezu koko, uzinzo luba yingqwalasela. Iinkampani zazisa ii-capsules zekofu ezinokuphinda zisetyenziswe kunye noyilo oluwonga amandla ukubhenela kubathengi abakhathalela indalo. Olu tshintsho luhambelana nemigangatho yehlabathi, lubeka iRashiya njengendawo ekhulayo yokuthengisa iteknoloji eMpuma Yurophu.
3. IMeko yoKhuphiswano kunye nemingeni
Imakethi iphawulwa ngokhuphiswano olumandla phakathi kwabaqalayo basekhaya kunye nezigebenga zehlabathi. Ngelixa iibrendi zamazwe ngamazwe ezinje ngeNestlé Nespresso kunye neDeLonghi zilawula amacandelo eprimiyamu, abadlali basekhaya abafana noStelvio bafumana umhlaba ofikelelekayo, iimodeli ezixineneyo ezenzelwe ukuthanda isiRashiya. Nangona kunjalo, imingeni iyaqhubeka:
- Uxinzelelo lwezoQoqosho: Izohlwayo kunye nokunyuka kwamaxabiso zinyuse iindleko zokungeniswa kwamanye amazwe kumacandelo angaphandle, ukucudisa imida yenzuzo.
- Imiqobo yoLawulo: Ukusetyenziswa kombane okungqongqo kunye nemimiselo yokulahlwa kwenkunkuma ifuna uhlengahlengiso oluqhubekayo.
-Ukuthandabuza kwabathengi: Abanye abasebenzisi basanxulumanisa oomatshini bokuthengisa kunye nekofu ekumgangatho ophantsi, efuna iinzame zokuthengisa ukuqaqambisa ukuphuculwa komgangatho.
4. Amathemba kunye namaThuba ekamva
Abahlalutyi baqikelela ukukhula okuzinzileyo kwecandelo lokuthengisa ikofu eRashiya, okukhuthazwa:
- Ukwandiswa kwiiNdawo ezingezizo ezeMveli: Iidyunivesithi, izibhedlele, kunye neendawo zezothutho zibonelela ngesakhono esingasetyenziswayo.
- Ukunikezelwa kwezempilo: Imfuno yezinto eziphilayo, ezingenaswekile, kunye nokhetho lobisi olusekelwe kwisityalo luyenyuka, nto leyo eyenza ukuba oomatshini baguqule iimenyu.
- Ukudityaniswa kweDijithali: Ubambiswano kunye namaqonga okuhanjiswa afana neYandex. Ukutya kunokwenza iinkonzo zokucofa kwaye uqokelele, ukudibanisa lula kwi-intanethi kunye nokufikelela ngaphandle kweintanethi.
Ukuqukumbela
Imakethi yomatshini wokuthengisa ikofu yaseRashiya ime kwindawo ekudibanela kuyo isithethe kunye nokusungula izinto ezintsha. Njengoko abathengi besamkela i-automation ngaphandle kokuthomalalisa umgangatho, icandelo likulungele ukuchaza inkcubeko yekofu kwisizwe esakhe safana neti. Kumashishini, impumelelo iya kuxhomekeka ekulinganiseni iindleko-ukusebenza, ubuchule bezobuchwepheshe, kunye nokuqonda okunzulu kwezinto ezikhethwayo zendawo-iresiphi enzima kwaye inomvuzo njengekomityi yekofu egqibeleleyo ngokwayo.
Ukufumana iinkcukacha ezithe vetshe, bhekisa kwinkokeli yentengiso evela kwi-LE yokuthengisa kunye nohlalutyo lweengcali zeshishini.
Ixesha lokuposa: Feb-21-2025
