IUnited States, njengelona lizwe likhulu kwezoqoqosho oluphuhlileyo, izidla ngokuba nenkqubo yentengiso eyomeleleyo, iziseko ezingundoqo ezikumgangatho ophezulu, kunye nomthamo omkhulu wentengiso. Ngokukhula koqoqosho oluzinzileyo kunye namanqanaba aphezulu enkcitho yabathengi, imfuno yekofu kunye neemveliso ezinxulumene nayo ihlala yomelele. Kulo mongo, oomatshini bekofu abakrelekrele baye bavela njengodidi lwemveliso ebalaseleyo, bexhasa ukuqhubela phambili kwetekhnoloji ukuhlangabezana nezinto ezikhethwa ngabathengi.
Iumatshini wekofu okrelekreleImakethi e-US iphawulwa ngokukhula olomeleleyo kunye nokukhula okutsha. Ngokophando lwamva nje lwemakethi, imakethi yomatshini wekofu yehlabathi jikelele, equka oomatshini bekofu abakrelekrele, yaqikelelwa malunga ne-132.9 yebhiliyoni ngo-2023yandisprojectedtoach 167.2 yezigidigidi ngo-2030, kunye nesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-3.3% phakathi kuka-2024 kunye no-2030. Imarike yaseMelika , ngokukodwa, kulindeleke ukuba kubone ukukhula okubonakalayo, okuqhutywa yinkcubeko yekofu eqinile yelizwe kunye nokwamkelwa okwandisiweyo izixhobo zombane zasekhaya.
Imfuno yoomatshini bekofu abakrelekrele e-US iqhutywa zizinto ezininzi. Okokuqala, ilizwe linabemi abaninzi abatya ikofu, malunga ne-1.5 yebhiliyoni abathanda ikofu. Inxalenye ebalulekileyo yaba bantu, malunga nama-80%, bayonwabela ikomityi enye yekofu ekhaya yonke imihla. Lo mkhwa wokusebenzisa ugxininisa ukubanakho koomatshini bekofu abahlakaniphile ukuba babe sisiseko kwimizi yaseMelika.
Okwesibini, ukuqhubela phambili kwetekhnoloji kudlale indima ebalulekileyo ekubumbeni imarike koomatshini bekofu abakrelekrele. Iimpawu ezinjengokutsalwa koxinzelelo oluphezulu, ulawulo oluchanekileyo lobushushu, kunye nokusebenza kude ngokusebenzisa ii-apps eziphathwayo ziphucule amava omsebenzisi. Iimveliso ezifana neDeLonghi, iPhilips, iNestlé, kunye ne-Siemens ziye zazimisela njengeenkokeli kulo mmandla, kunye notyalo-mali olubalulekileyo kuphando nophuhliso.
Ngaphezu koko, ukunyuka kwekofu ebandayo kuye kwaqhubela phambili ukukhula koomatshini bekofu abahlakaniphile e-US. Ikofu ebandayo, ebonakaliswa bubukrakra obuphantsi kunye neeprofayili zencasa eyahlukileyo, ifumene ukuthandwa phakathi kwabathengi, ngakumbi abantu abancinci. Lo mkhwa kulindeleke ukuba uqhubeke, kunye nemarike yekofu ebandayo yehlabathi kulindeleke ukuba ikhule ukusuka kwi-6.05 yebhiliyoni ukuya kwi-2023 ukuya kwi-45.96 yeebhiliyoni ngo-2033, kwi-CAGR ye-22.49%.
Ukunyuka kwemfuno yeoomatshini bekofu abasebenzayoyenye intsingiselo ephawulekayo kwimarike US. Abathengi bafuna oomatshini bekofu ababonelela ngaphezu kobuchule bokwenza utywala obusisiseko."All-in-one" oomatshini bekofu, ngelixa ngoku icandelo elincinci, likhula ngokukhawuleza, libonisa imfuno ekhulayo yabathengi yokuguquguquka kunye nokulula.
Indawo ekhuphisanayo yemarike yoomatshini bekofu e-US idityaniswe kakhulu, kunye neempawu ezimiselweyo ezilawula imarike. Ngokutsho kwedatha ye-Euromonitor, ii-brand ezintlanu eziphezulu ngokubhekiselele kwisabelo sokuthengisa kwi-2022 yayiyi-Keurig (US), i-Newell (i-US), i-Nespresso (i-Switzerland), i-Philips (i-Netherlands) kunye ne-DeLonghi (e-Italy). Ezi mpawu zithatha indawo ebalulekileyo yemarike, kunye noxinzelelo lwegama eliphezulu.
Nangona kunjalo, oku akuthethi ukuba abangenisi abatsha abanakuphumelela kwimarike. Iibrendi zaseTshayina, umzekelo, bezisenza inkqubela kwimarike yase-US ngokujolisa kuphando nakuphuhliso, ukuzakhela iibrendi zazo, kunye nokuxhasa amaqonga e-e-commerce awela umda. Ngokusuka kwimveliso ye-OEM ukuya kulwakhiwo lophawu, ezi nkampani zikwazile ukungena kwimfuno ekhulayo yoomatshini bekofu abakrelekrele e-US.
Ukuqukumbela, imakethi yase-US yoomatshini bekofu abakrelekrele ilungele ukukhula okubalulekileyo kwiminyaka ezayo. Iqhutywa luphuhliso lwetekhnoloji, ukutshintsha izinto ezikhethwa ngabathengi, kunye nokwanda kokuthandwa kwekofu ebandayo, intengiso kulindeleke ukuba ibonelele ngemfuno eyomeleleyo. Ngelixa ii-brand ezisekiweyo zilawula imarike ngoku, abangeneleli abatsha banamathuba okuphumelela ngokugxila kubuchule obutsha, ukwakha iibrendi ezomeleleyo, kunye nokuxhasa amaqonga edijithali ukufikelela kubathengi.
Ixesha lokuposa: Dec-31-2024
