I-United States, njengoqoqosho oluphuhlileyo olukhulu kwihlabathi, inenkqubo yemarike eqinileyo, iziseko zophuhliso eziphambili, kunye namandla amakhulu emarike. Ngenxa yokukhula kwayo okuzinzileyo koqoqosho kunye namanqanaba aphezulu enkcitho yabathengi, imfuno yekofu kunye neemveliso ezinxulumene nayo ihlala inamandla. Kule meko, oomatshini bekofu abakrelekrele baye bavela njengodidi oluphambili lwemveliso, besebenzisa uphuhliso lwetekhnoloji ukuhlangabezana neemfuno zabathengi ezitshintshayo.
Iumatshini wekofu okrelekreleImarike eMelika iphawulwa kukukhula okuqinileyo kunye nokwanda kobuchule bokuvelisa izinto ezintsha. Ngokophando lwakutshanje lwemarike, imakethi yehlabathi yoomatshini bekofu, equka oomatshini bekofu abakrelekrele, yayixabisa malunga ne-132.9 yeebhiliyoni ngo-2023 kwaye kulindeleke ukuba ifikelele kwi-167.2 yeebhiliyoni ngo-2030, kunye nezinga lokukhula lonyaka elihlanganisiweyo (CAGR) le-3.3% phakathi kowama-2024 nowama-2030. Imarike yaseMelika, ngokukodwa, kulindeleke ukuba ibone ukukhula okukhulu, okuqhutywa yinkcubeko eqinileyo yekofu yelizwe kunye nokwamkelwa okwandayo kwezixhobo zasekhaya ezikrelekrele.
Imfuno yeemashini zekofu ezikrelekrele eMelika ikhuthazwa zizinto ezininzi. Okokuqala, eli lizwe linabemi abaninzi abatya ikofu, malunga ne-1.5 yeebhiliyoni abathanda ikofu. Inxalenye enkulu yala maqela, malunga ne-80%, ayonwabela ubuncinci ikomityi enye yekofu ekhaya yonke imihla. Olu hlobo lokutya lugxininisa amandla okuba iimashini zekofu ezikrelekrele zibe yinto eqhelekileyo kumakhaya aseMelika.
Okwesibini, uphuhliso lwetekhnoloji ludlale indima ebalulekileyo ekubumbeni imakethi yeekofu ezikrelekrele. Iimpawu ezifana nokukhupha uxinzelelo oluphezulu, ulawulo oluchanekileyo lobushushu, kunye nokusebenza kude ngee-apps zeselfowuni ziphucule amava omsebenzisi. Iimpawu ezifana neDeLonghi, iPhilips, iNestlé, kunye neSiemens ziye zazibonakalisa njengeenkokheli kweli candelo, ngotyalo-mali olukhulu kuphando nophuhliso.
Ngaphezu koko, ukunyuka kwekofu ebandayo kuye kwaqhubela phambili ukukhula koomatshini bekofu abakrelekrele eMelika. Ikofu ebandayo, ebonakala ngokuba krakra kancinci kunye neeprofayili zayo zencasa eyahlukileyo, ifumene udumo phakathi kwabathengi, ingakumbi abantu abancinci. Le ndlela kulindeleke ukuba iqhubeke, njengoko imakethi yekofu ebandayo yehlabathi kulindeleke ukuba ikhule ukusuka kwi-6.05 yeebhiliyoni kwi-2023 ukuya kwi-45.96 yeebhiliyoni ngo-2033, kwi-CAGR ye-22.49%.
Imfuno ekhulayo yeoomatshini bekofu abanemisebenzi emininziyenye indlela ephawulekayo kwimarike yaseMelika. Abathengi bafuna oomatshini bekofu ababonelela ngezinto ezingaphezulu nje kwezakhono ezisisiseko zokwenziwa kotywala.Oomatshini bekofu "bonke-kwinye", nangona okwangoku icandelo elincinci, likhula ngokukhawuleza, nto leyo ebonisa imfuno ekhulayo yabathengi yokuguquguquka kunye nokulula.
Imeko yokhuphiswano lwemarike yoomatshini bekofu abakrelekrele baseMelika ihlanganiswe kakhulu, kunye neempawu ezisele zilawula imarike. Ngokwedatha ye-Euromonitor, iimpawu ezintlanu eziphambili ngokwesabelo sentengiso ngo-2022 yayiyiKeurig (US), Newell (US), Nespresso (Switzerland), Philips (Netherlands), kunye neDeLonghi (Italy). Ezi mpawu ziyinxalenye enkulu yemarike, kunye noxinzelelo olukhulu lweempawu.
Nangona kunjalo, oku akuthethi ukuba abantu abatsha abangenayo abanakuphumelela kwimarike. Umzekelo, iimpawu zaseTshayina bezisenza inkqubela kwimarike yase-US ngokugxila kuphando nophuhliso, ukwakha iimpawu zazo, nokusebenzisa amaqonga orhwebo lwe-e-commerce awela imida. Ngokutshintsha ukusuka ekuvelisweni kwe-OEM ukuya ekwakheni uphawu, ezi nkampani ziye zakwazi ukusebenzisa imfuno ekhulayo yeemashini zekofu ezikrelekrele e-US.
Ukuqukumbela, imakethi yaseMelika yeemashini zekofu ezikrelekrele ikulungele ukukhula okukhulu kwiminyaka ezayo. Iqhutywa kukuqhubela phambili kwezobuchwepheshe, ukutshintsha kwezinto ezikhethwa ngabathengi, kunye nokuthandwa okukhulayo kwekofu ebandayo, imakethi kulindeleke ukuba ibone imfuno enamandla. Nangona iimpawu ezisele zikho zilawula imakethi ngoku, abatsha abasandula ukungena banamathuba okuphumelela ngokugxila kwizinto ezintsha, ukwakha iimpawu ezomeleleyo, kunye nokusebenzisa amaqonga edijithali ukufikelela kubathengi.
Ixesha leposi: Disemba-31-2024
